From the Bridge
Another Favorite Spot
Posted by Jon Simpson in The Bridge on October 03, 2011
I’m a bit slow in recognizing this one…it’s a gem
Finally…My dream comes true.
Posted by Jon Simpson in The Bridge on August 24, 2011
“IHS Study Sees Explosion Of Internet Radio In Cars”
We’ve been telling you this for a very long time now, but finally, our nutty notion is gaining mmentum. Coming to a car near you: wonderful, marvelous broadband access! While this proves that the protective walls around broadcast radio’s dominance of the car are falling, the opportunities for programmers (like you) are swiftly rising.
Read all about it here and here.
Social Media Management
Posted by Jon Simpson in The Bridge on June 10, 2011
Social media are increasingly powerful conduits for reaching your constituents, customers and donors. (Just ask the Representative from New York.) Seriously, the remarkable growth and impact of Facebook, replete with addictively interactive powers, is a testament to the growing reach of social media. So the question for any company or organization looking to harness social media is: How do you properly manage your Facebook, Twitter, YouTube, Vimeo, WordPress, Blogspot, Hellotxt, Flickr, Instagr.am, etc., etc., etc. accounts?
After talking with clients and trolling some marketing and marketing job websites we discovered growing evidence that many organizations are developing whole departments exclusively tasked with managing Social Media. No shocker… seems logical, right?
Just today, mashable.com posted an article citing SimpliFlying.com’s examination of the major players in the airline industry that have marshaled marketing resources for social media. SimpliFlying.com segregates these efforts into two basic approaches: Dedicated and Integrated.
The article explains the difference:
“An integrated staff means multiple people working together without a “social media department.” Dedicated means there is such a department.”
SimpliFlying.com found that integrated is better. Click here to watch the video that further explains why.
As we’ve worked to help organizations communicate better, we constantly reiterate a solid tenet of marketing and meaningful communication: Content is King. Regardless of the medium or technology used, the messaging must be clear and coordinated. SimpliFlying.com’s findings validate our observation that segregating a channel of communication (in this case Social Media) will tend to disconnect it from the rest of the messaging process. Further, that just might place message coordination in peril and likely give rise to confusion. Simply put; you’ll probably get fewer clicks, likes and followers.
BridgeCast
After five years under the wings of Cobalt Bridge Media (formerly Holland|Simpson), Audio Aviators® is flying solo. As Captain Jon Simpson so often says, “Our rigorous training and many creative sorties ensure that we’re prepared and motivated to get your mission accomplished.” Yes, Captain Jon abuses metaphors.
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Truly, the media skies are crowded and cluttered. That’s why it’s critical that productions must soar above the rest. It’s no joke that Audio Aviators® has the right stuff to create, produce and distribute winning radio spots, programs, targeted webisodes or specialized audio productions such as audio-for-video endeavors.
We’re happy to continue our long-standing relationship with Audio Aviators and look forward to helping our friends create and disseminate effective audio productions as part of their multichannel outreach to influence and encourage their audiences.
Case Studies
Organization Type Abundant Life (Syracuse, NY) Church American Hospice Medical Christian Men’s Network International Men’s Ministry Christian Motorcyclists Association National Ministry Dallas Theological Seminary Educational Institution Derek Prince Ministries Media Ministry Gatekeepers International International Prayer Ministry Gateway Church (Southlake, TX) Church Generals International Media Ministry GOD TV/ The GOD Channel International TV Network Integrity Leadership [...]
